About Us

Who We Are

Snapping Shoals EMC has been serving this area for 70 years, and during that time has built a strong reputation for providing reliable power and excellent customer service. Our roots go back to the 1930s and the early days of America's rural electrification. In those days, just trying to bring power to rural areas was a major undertaking. Today, Snapping Shoals serves some of the fastest growing areas in our nation, and most of our once-rural service territory is now part of metro Atlanta. The co-op currently provides electricity to approximately 95,000 homes, businesses and other facilities in an eight-county area that includes large portions of Newton, Henry and Rockdale counties as well as parts of DeKalb, Butts, Walton, Jasper and Morgan counties.

Our Mission

  • To always provide quality electric service at the lowest cost possible.
  • To be progressive and constantly look for new ways to improve our services.
  • To never forget just how important our consumer-owners are.

Co-Op Principles


1st Principle: Membership
Cooperatives are voluntary organizations, open to all persons able to use their services and willing to accept the responsibilities of membership, without gender, social, racial, political or religious discrimination.

2nd Principle: Democratic Member Control
Cooperatives are democratic organizations controlled by their members, who actively participate in setting their policies and making decisions. Men and women serving as elected representatives are accountable to the membership. In primary cooperatives, members have equal voting rights (one member, one vote) and cooperatives at other levels are also organized in a democratic manner.

3rd Principle: Member Economic Participation
Members contribute equitably to, and democratically control, the capital of their cooperative. At least part of that capital is usually the common property of the cooperative.

Members usually receive limited compensation, if any, on capital subscribed as a condition of membership. Members allocate surpluses for any or all of the following purposes: developing their cooperative, possibly by setting up reserves, part of which at least would be indivisible; benefiting members in proportion to their transactions with the cooperative; and supporting other activities approved by the membership.

4th principle: Autonomy and Independence
Cooperatives are autonomous, self-help organizations controlled by their members. If they enter into agreements with other organizations, including governments, or raise capital from external sources, they do so on terms that ensure democratic control by their members and maintain their cooperative autonomy.

5th principle: Education, Training and Information
Cooperatives provide education and training for their members, elected representatives, managers, and employees, so they can contribute effectively to the development of their cooperatives. They inform the general public - particularly young people and opinion leaders - about the nature and benefits of cooperation.

6th Principle: Cooperation among Cooperatives
Cooperatives serve their members most effectively and strengthen the cooperative movement by working together through local, national, and regional and international structures.

7th Principle: Concern for Community
Cooperatives work for the sustainable development of their communities through policies approved by their members.


Board of Directors

An 11-member Board of Directors is responsible for establishing policy and overseeing the finances and administration of Snapping Shoals Electric Membership Corporation. The board hires the CEO/president, who is responsible for administering board policies and overseeing the day-to-day operation of Snapping Shoals EMC. Because the directors are also Snapping Shoals consumer-members, they have a strong desire to keep the quality of service high and electric rates low. Each year at the Annual Meeting of the Members of Snapping Shoals EMC, which is normally held in July, the consumer-members elect directors and participate in other cooperative business. The directors serve by district to ensure representation from the different parts of the co-op's service area, but they are elected by the membership at-large and represent all Snapping Shoals consumers.


Board Policies

Anthony Norton
Anthony Norton

Chairman
Rockdale County
District 2

Walter Johnson
Walter Johnson

Vice Chairman
DeKalb County
District 3

Ruby Woods
Ruby Woods

Secretary/Treasurer
Newton County
District 1

Gene Morris
Gene Morris

Assistant Secretary/Treasurer
Henry County
District 4

Dr. Joseph Sharp
Dr. Joseph Sharp

Rockdale County
District 2

Jake Carter
Jake Carter

Henry County
District 4

Dr. Millard Ross
Dr. Millard Ross

Rockdale County
District 2

James I. White
James I. White

Henry County
District 4

Pete Knox
D.L. "Pete" Knox

Newton County
District 1

Frank Lineberger
Frank Lineberger

DeKalb County
District 3

Jeanette Berry
Jeanette Berry

Newton County
District 2

Our Rates

*Power Cost Adjustment
*The PCA is a separate line item that appears on your SSEMC bill each month, which reflects the increase/decrease in the co-op's costs of wholesale power. The PCA is calculated by multiplying your energy usage in kilowatt-hours by the current PCA factor.

Service Rules & Bylaws

The Snapping Shoals EMC Member Handbook contains useful information for our members, including our Service Rules & Regulations and our Bylaws. The handbook also includes information about your bill, ways to reduce your energy use, outage advice and safety tips.


SSEMC Member Handbook

Service Area


service area map

Brief History of SSEMC

Bringing Power to the People

A History of Snapping Shoals EMC


A brief history of our co-op
It was in 1882 in lower Manhattan that Thomas Alva Edison built the first central station electric system. Soon more electric systems were being built in cities across America, and electric power began having a profound effect on the way people lived and worked. But for the families of rural America, it would be many more years before they would be able to enjoy the benefits of this exciting new form of energy. By the mid 1930s, 9 out of 10 rural homes in America were still without electricity. The difference between city living and country living was becoming more and more like night and day.

The problem was a simple matter of economics. Building power lines across the sparsely populated rural areas would not be cheap, and there would be little revenue in return. The existing power companies were not interested in serving areas where they could not forsee a profit.

On May 11, 1935, President Franklin Roosevelt signed an executive order which created the Rural Electrification Administration. The purpose of REA was to bring affordable electricity to rural America by providing low-interest loans for the construction of generating facilities and transmission and distribution lines. Still, the large power companies showed no interest in serving America's vast rural areas. It soon became clear that it would be the farmers themselves who would make the rural electrification program work. By forming non-profit Cooperative and applying for REA loans, the people of rural America would get the job done.

Snapping Shoals EMC is formed
The roots of Snapping Shoals EMC began developing with the creation of Snapping Shoals Power and Light Company on June 29, 1936. The organizers were 5 area men who received a loan of $90,000 to construct 90 miles of lines for serving 270 consumers in Rockdale, Newton and Henry counties. The original headquarters was located at Snapping Shoals, an area on the South River between Newton and Henry counties, where a small electric generating facility was located. The first power lines were energized in November 1937.

In 1938, Snapping Shoals Power and Light became Snapping Shoals Electric Membership Corporation, a consumer-owned, non-profit cooperative, and the headquarters moved to Covington. Snapping Shoals grew rapidly as a cooperative. Growth slowed during World War II but increased again after the war. Today, most of the co-op's service territory is within the ever-expanding metro Atlanta region and includes some of the fastest growing areas in the nation.

Snapping Shoals EMC's headquarters is now located at 14750 Brown Bridge Road in Newton County, near the center of the co-op's service area. A branch office is located on Fairview Road in Henry County(Ellenwood area).